Web copy that communicates and convinces
To be effective, web copy must both communicate your message and convince the reader that you’re the right choice for their needs. Because people visit websites primarily for information, website content is a critical piece – yet far too many organizations concentrate solely on design. I’ll help you capture your organization’s messages in ways that your customers and prospects will find compelling. My web copywriting approach is based on decades of experience at making the most effective use of both online and print media, and built upon proven best practices for website content.
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(With Brand Acceleration)
Objective: Tourism and economic development.
Poynter Sheet Metal, Bloomington, Ind.
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Objective: Introduce company to prospects.
I-74 Business Corridor Partnership, Ind.
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Duke Realty Corporation, Indianapolis
Objective: Encourage prospective residents and business owners to locate in community.
Wabash Valley Power Association
(With Hirons Inc.)
Objective: Provide information about electric power generation and transmission cooperative and its members.
Duke Construction,
Indianapolis, IN
Objective: Differentiate company to prospective building owners.
Wabash Valley Power Association
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Objective: Provide a central resource for energy-related consumer information.
Hendricks County Angel of Hope
(With Zach Rosing Productions)
Objective: Inform media and public about charity’s goals and activities.
