(With Scofield Design+Communications)
Objective: Create contrast with large-chain competitor.
Description: Magazine ad.
Excerpt: When nothing but the perfect slice of cheesecake will satisfy your palate, why settle for a mass-produced imitation? Shapiro’s still serves up our velvety, old-fashioned family recipe cheesecakes. Along with homemade sandwiches, bagels and other Kosher-style favorites, prepared the way Louis Shapiro did back in 1905. Enjoy them all at our longtime Meridian Street home, or at our brand-new Carmel restaurant. It’s everything you love about Shapiro’s, just better-looking.