Over the years, I’ve enjoyed the questions prospective clients ask about the services I provide, because paying attention to them has helped me do a better job of selling those services. I’ve included some of the most commonly asked questions here. If you have a question that doesn’t appear here, email it to me, and I’ll respond promptly.
I take particular delight in translating complex and esoteric material into copy that target audiences understand, and doing it with the appropriate level of sophistication and depth for the audience. For example, I’ve written financial copy for every audience from analyst to retiree, and medical copy for practitioner, patient and everywhere in between.
If you’re referring to documentation or manuals, that’s not an area I normally handle.
That depends on many factors, including the complexity. Tell me when you need the copy and I’ll tell you whether I can meet your deadline. If I can’t live up to your desired deadline, I won’t take the project. There’s no point to setting us both up for disappointment. One reason clients keep coming back is that they know they’ll receive the copy when promised. That way, they can meet their deadlines, too.
Not for me. I work with clients from all over the U.S., many of whom I’ve never had the pleasure of meeting. I’m accustomed (and perfectly comfortable) to working by email, by phone, by fax, even by mail. If you really want to meet in person, we can arrange that, but as I tell my clients, I’m a lot more affordable when they don’t have to look at me.
Nope. There are so many factors that influence the sales cycle that it would be foolish for me to make that kind of guarantee. And I’ve seen far too many occasions when an effective ad campaign drove customers into a business, and then the service they received turned them away. What I will promise you is that I will do everything I can to make your copy as effective as possible. After all, I’d like to earn your business on an ongoing basis.
Some nice ones, along with many others you’ve never heard of. But I don’t enter award competitions, despite the conventional wisdom that writers are supposed to do that. I like the ego boost as much as anyone, but I’m far too focused on results to invest time and money in award shows. I’d rather do work that impresses clients through the results it generates than work that amuses judges. Given a choice between another plaque and another project, I’ll take the project every time. My kids don’t like to eat plaques. (So if I don’t enter, how have I won? Simple. My clients have entered work I’ve done for them.)
I believe in concentrating on what I do best, so I focus my energies on writing. However, I do work with many excellent individuals and firms who provide other services. (To keep my overhead low and stress levels lower, I won’t subcontract for their work, so anyone I refer you to will bill you directly for what they do.)
If you have existing relationships with other suppliers such as graphic designers, I’ll be happy to work cooperatively with them. Many of my client relationships are the result of referrals from designers and other suppliers who worked with me on a project and realized that I could help their other clients.
You tell me. Clearly, there’s a reason that you’re looking for a writer. Maybe it’s that you don’t have time to write. Or maybe you have a sense that your company or organization’s copy could be more effective. Fact is, I’m not the only one in the world who can write. But what I’ve learned over the years has made me a particularly effective writer. You’ll see a difference.
I’ll be happy to connect you with both present and past clients.
I like to solve problems. I like to deal with the kind of stuff that makes clients tear their hair out and dread Monday mornings. It’s not that I’m crazy or a masochist, but I’ve learned that solving those dreaded problems is one of the best ways I can demonstrate what I do for my clients. It’s gratifying how many of those problems have initiated client relationships measured in years.