Related Articles & Blogs
HighPoint Global, Indianapolis
(With Three Hats Marketing)
Objective: Present expertise to prospects.
Description: Website case study.
Excerpt: The project began in an ad hoc manner, and started stumbling almost immediately. Communication was poor, and leadership was not well-defined. As management watched the project team struggle, they realized it was likely that the delivery dates would be missed.
Objective: Present success of email program.
Description: Printed case study.
Excerpt: Beyond the typical competitive challenges, specialty food retailers using the direct-to-consumer channel were dealt a one-two punch by the huge postal increases in 2007 and the recession that impacted consumer spending soon after. Toss in a very short sales season – most specialty retailers handle the bulk of their business in November and December – and you have the recipe for a make-or-break business where there’s no room for mistakes.
Citizens Gas, Indianapolis
Objective: Communicate innovative ways industrial clients use natural gas.
Description: Case study in quarterly magazine.
Excerpt: That’s why Roche invested in a large backup generation array in 1993. If the electricity supply fails, the system’s five 1600-horsepower Caterpillar engines will be synchronized to deliver enough electricity to meet the needs of the entire campus in just two minutes. “We can bring an individual engine up in 20 seconds, but it can’t carry the campus load, so we bring them all up and synchronize them before we throw the switch,” says McCoy.
Objective: Demonstrate commitment to tenant service.
Description: Case study in quarterly enewsletter.
Excerpt: Taylor had leased space from Duke Realty at his previous business, and turned again to Duke when the new company needed a home. “We didn’t know how fast we’d grown or the size that we’d need,” he recalls. “We wanted someone who could give us flexibility to grow rapidly, and Duke’s been a strong part of our strategy.”
North American Green, Poseyville, Ind.
(With Ten Adams Marketing & Advertising)
Objective: Spotlight product benefits.
Description: Case study in trade magazine ad.
Excerpt: The C350 combines the exceptional erosion control and mulching characteristics of natural coconut fibers with permanent turf reinforcement capabilities of a high strength, UV stabilized three-dimensional netting structure. This unique, patented design enabled the C350 to effectively protect the park’s slopes against 15 to 20-foot flow depths from a 50-year Ohio River flood soon after installation.
Betuitive Marketing, Chicago
Objective: Promote client’s phone conference services.
Description: Case study in monthly enewsletter.
Excerpt: With just ten minutes before she has to prep for another procedure, she dials the phone number she’s been given. In moments, she’s talking with three top marketing executives from a pharmaceutical company, offering her thoughts on their new clot-busting drug. After a friendly good-bye, she’s on her way back to the OR.