Is appropriate inappropriate here?

Frequently, copy contains words that don’t really need to be there. A great example is “appropriate,” as in sentences such as “once we review the information, we’ll take appropriate action.” That’s because saying “once we review the information, we’ll take action” is every bit as meaningful and effective. Since it says the exact same thing […]

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“Never mind” is two words

Singer/guitarist Kurt Cobain had a profound and positive impact on rock music, but I blame his band’s second album for perpetuating a spelling error that is becoming increasingly common. That album was 1991’s “Nevermind,” a title Cobain chose in part because he knew it was incorrect. How so? “Nevermind” isn’t a word. The expression is […]

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Are you very unique?

Are you unique? That’s good. Are you very unique? Probably not. No, I’m not suggesting that individuality is a bad thing. In fact, it’s a very good thing. And the word “unique” should be a very good word. Unfortunately, it’s misused so often that it is losing its uniqueness. In simple terms, “unique” means “singular” […]

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Inside humor should stay there

Have you ever attended a spouse’s office party and not been sure how to react when someone’s comment sends the room into gales of laughter? Someone says something like, “Yeah, but don’t ever hand Karen a glass of milk,” and everyone but you collapses into convulsions of hysterical laughter. You glance at your spouse, who […]

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Don’t be a PowerPoint comedian

Most of us are well-acquainted with the concept (if not the term) of “death by PowerPoint.” It’s a reference to any number of excruciating presentation types. To me, the worst offender is the presenter who subjects you to copy-heavy slide after copy-heavy slide, and must assume you’re illiterate, so he finds it necessary to read […]

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