Even still more goofs and gaffes

Again and again, I see proof of professional reliance on spellcheckers instead of good old proofreading and editing. Case in point: a Northwest Indiana Times article about funding for safety improvements on the South Shore Railroad. The reporter included this bullet point: “Implementation of Positive Train Control, a federally mandated safety system that tracks the precise location […]

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Survey says: now I hate your company

I admire companies that make the extra effort to survey customers of their products and services. That is, except when their approach to surveying makes me never want to do business with them again. Taking the time to follow up with the people who buy your products or use your services, gauge their satisfaction, and […]

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When proofreading, don’t skip the familiar

Whether mistakes are just amusing, horribly damaging, or simply embarrassing, they don’t belong in your marketing communications materials. That’s why proofreading is so important. That said, there’s a certain kind of error that proofreaders miss more often than any other … and it’s quite embarrassing (well, not as much as substituting a call-in sex line’s […]

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Hoping to catch a stripper?

Strip and stripe are two words that look similar and are pronounced differently. More important, they convey strikingly different meanings. And yet both and their derivatives are constantly being used incorrectly by people who don’t know better. If you see a Facebook post selling a “striped” piece of furniture, it means one of two things. […]

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