Publications that connect with critical audiences

Whether you’re producing them in print or online, if your publications fail to connect with your critical audiences, your investment is being wasted. I’ll help you transform lackluster e-newsletters, customer magazines, print newsletters, and other publications into powerfully effective communications tools. I have extensive experience as a writer for newsletters, magazines and other publications, and know how to make yours match your expectations. I can repurpose existing content for your online and print publications, and ensure that your organization speaks with a single voice. Plus, I can even help you manage the process to ensure that you meet deadlines.

InterDesign Group, Indianapolis, Ind.

InterDesign Grou
Objective: Build awareness among prospects and clients.
Description: Bimonthly magazine.
Excerpt: It’s ironic that one of Central Indiana’s most desirable senior living communities began its life isolating sick people from a terrified population. In 1914, when some of Westminster Village North’s current residents were infants, Marion County opened the Sunnyside Sanatorium to treat tuberculosis patients. It served that role until its closing in 1965.

Town of Avon Newsletter, Avon, Ind.

Town of Avon Newsletter
Excerpt: The Avon Avenue Trail crosses the new Avon Avenue bridge over the railroad tracks, allowing users to travel from FrostBite down Avon Avenue and along 100 South to the roundabout at Dan Jones. Read full publication.

Citizens Gas, Indianapolis, Ind.

Citizen's Gas
Objective: Communicate case studies and industry information.
Description: Quarterly magazine for industrial facility managers.
Excerpt: Desiccant systems are becoming increasingly popular in food production facilities, primarily because of the effect moisture content has upon product quality. The Kroger Dairy in Indianapolis installed its first desiccant system nearly three years ago, and the second will be operating soon.

Olive LLP, Indianapolis

(With Kelly O. Stanley Design)

Olive LLP
Objective: Provide topical information and advice to bank executives.
Description: Bimonthly newsletter.
Excerpt: The conflict stemmed from the SEC’s belief that banks were overstating loan loss reserves; bank regulators insisted that the reserves should be increased. When one bank holding company’s proxy materials were rejected by the SEC with orders that reserves be reduced and earnings restated, the OCC and the Fed objected.

Hubbard & Cravens Coffee, Indianapolis

(With Kelly O. Stanley Design)

Hubbard & Cravens
Objective: Promote sales through consumer education.
Description: Customer newsletter.
Excerpt: If you’ve only recently discovered the delicious taste of specialty coffees, you might be surprised to learn that many experts think today’s coffees aren’t as good as yesterday’s. Simply a touch of nostalgia? Not really. We think it’s a pretty accurate assessment. Finding coffee that meets our high standards is getting to be more of a challenge all the time.

Cragin Federal Bank, Chicago

(With Smith, Badofsky & Raffel)

Cragin Federal Bank
Objective: Deepen customer relationships through education.
Description: Customer magazine.
Excerpt: Lenders like Cragin look at ratios which measure your total monthly obligations (including the proposed mortgage payment) as a percentage of your monthly income to determine how large a mortgage you can afford. In general, the total monthly obligations should not exceed 32 percent, and mortgage payments no more than 28 percent.