WHY WOULD WE CHOOSE AN OUTSIDER TO WRITE OUR BLOGS?
Outsourcing blog writing to professional writers provides several clear benefits, including:
- Professional blog writers specialize in writing, so they provide a higher-quality product. They know how to use language to present your messages in the most effective ways.
- Outside writers must develop a thorough understanding before presenting it to the outside world, so they’ll ask questions you and your team may not have considered. Those are likely to be many of the same questions your prospective customers might ask, so they can help you shape the most impactful messages.
- A professional blog writer approaches the process and your company with fewer preconceived notions and internal assumptions about your product or service. They will bring more objectivity to the process and be better able to point out how your audience might not come away with the same impression of what you plan to say.
- Turning outside helps you make better use of your time. Even if you’re a skilled writer, it’s going to take longer for you to develop blog content than it would for a professional writer. And what happens to the rest of your workload?
- You can be more objective. When an outsider writes under your direction, you have the opportunity to review and edit it without having to worry that your comments will reflect negatively on the person in the next office or department. And if someone else finds fault with it, you can deflect those criticisms.
- Ultimately, you get the credit. Even though you may not have done the actual work, you get the credit for it – along with the recognition that you made the best possible use of your time. That makes you look no less industrious, and a heck of a lot smarter!
DO BLOG WRITERS HANDLE POSTING OUR BLOGS FOR US?
Some do, but most professional blog writers focus exclusively on the writing portion of the project. That allows them to concentrate where their skills are strongest.
DO BLOG WRITERS PROVIDE SEO SERVICES?
Some do, but professional blog writers like Scott Flood prefer to work with your own SEO (search engine optimization) consultant or standards. Few SEO experts offer identical advice, so when Scott Flood works with an organization to develop SEO-friendly blog content, he’ll begin by discussing your SEO expectations and how to best implement your standards or recommendations.
WHAT ABOUT BLOGGING PROGRAMS?
Scott Flood frequently handles ongoing blog writing programs on a monthly or quarterly basis. He works with the client to determine the number and nature of blog posts and then develops a schedule. The client receives a predictable monthly or quarterly fee that reflects the economies inherent in an ongoing program.
WILL THE BLOG WRITER UNDERSTAND OUR COMPANY AND WHAT IT OFFERS?
Whether your expertise is in tax policy, microbiology, or logistics, a professional blog writer from Indianapolis or anywhere will never know as much about it as you do – and that’s one situation in which ignorance is highly beneficial. To capture your message accurately and convincingly, the blog writer needs to develop a solid understanding of the subject. That usually means asking a lot of questions to clarify points. Often, professionals and other leaders operate so deeply in their subject matter that they forget the outside world doesn’t use the same jargon or grasp elements as clearly. Part of the blog writer’s role is bringing it to your audience’s level of understanding.
WHY USE SCOTT FLOOD AS A BLOG WRITER?
Scott Flood has been writing blogs since they first appeared – working in a range of industries, including financial, professional services, healthcare, government, mental health, home services, economic development, and many others. He has helped companies and organizations communicate in the most effective way for their specific audiences. And while he’s based in Indianapolis, Scott Flood has written blog posts for clients throughout the United States.
WHAT DOES BLOG WRITING COST?
Because every blog writing project involves different levels of complexity, varied formats and lengths, approval processes, and working arrangements, it’s impossible to set a standard rate that’s fair for both parties. However, here are some typical price ranges for blog projects):
- Single 300-500 word blog post $350-500
- Package of three 300-500 word blog posts $800-1000
- Monthly program of three 300-500 word blog posts $600-800/month
- Single 750-1000 word blog post $700-850
- Package of three 750-1000 word blog posts $1800-2200
Note: When Scott Flood handles ongoing projects or multiple projects at once, he adjusts the pricing to reflect economies of scale.