Practical, useful tips that will pay you back every day
Across more than four decades of writing success, Scott has always made sharing tips about writing a priority. It isn’t that he’s trying to work his way out of a job … it’s that the more people know about what makes words more powerful and effective, the more likely they’ll see the advantages of turning to a professional.
He’s collected helpful advice he’s shared into quick-reading books that are packed with tips, hints, and wisdom that can dramatically improve your writing.
20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter
Love it or hate it, writing is an important part of your job. Whether you’re eager to tackle your next project or dread having to create every sentence, you’d like to be better at it. Discover what a veteran copywriter has learned about how people consume words … and why two strikingly similar sentences can lead to completely different results.
- 20 tips in simple, everyday language
- the knowledge copywriters use every day
- real-world stuff that affects your work
- what people think of you, based on how you say things
- create emails and blogs people actually read
- nothing like the English classes you hated
- you may even start to enjoy writing
20 Proven Tips for Writing Better Business White Papers: Wisdom from The White Paper Pro
Considering this book because you’ve heard white papers are a powerful communications tool? Maybe your boss just asked you to develop one and you’re without a clue? Or you’ve written your first and are wondering how your second can be better? Whatever your reason, you’ll find this a friendly, helpful, and lighthearted guide to making the best use of white papers.
- 20 tips that are easy … and surprisingly powerful
- all based on successful work on behalf of real clients
- use just one tip and your white paper will be better
- titles that capture attention and build trust
- it’s not what you want to say, it’s what they want to hear
- the storytelling secret that always works
- why it’s critical to ignore what you’ve been taught about writing
