Scott Flood

Yes, you can become a thought leader

thought leader in chemistry

You’ve seen them in your industry and your community: the names you recognize instantly, sharing their knowledge. We call them thought leaders, and joining their ranks may be easier than you expect. You may have sat in the audience at conferences or other industry meetings, listening to people whose backgrounds were similar to yours. But … Read more

Don’t use yesterday’s words to communicate with today’s consumers

today's consumers

Rapidly tap your wrist in front of an AARP member, and she’ll assume that you’re worried about running late. Do the same thing in front of a 23-year-old co-worker, and you’ll get a blank stare. As times and technologies change, expressions based on those technologies change right along with them — and an experience that’s … Read more

Case studies: do people know how smart you really are?

thinking about case studies

What is it that makes you and your company the very best at what you do? How well do your prospects and current customers understand your expertise and capabilities? Do they seem to grasp just how good you are and what separates you from the rest? Most organizations try to convince customers and prospects of … Read more

Nobody Cares About Your Mission Statement

writing rules provoke response

I’ve stated many opinions in this space, but few are as likely to trigger as intense a reaction as the headline of this article. Among many executives, mission statements are a sacrosanct cornerstone of corporate governance. But I’ll stand by my statement. Now, I’m not saying that your mission statement is unimportant. After all, a … Read more

Even expensive software won’t make you a graphic designer

graphic designer desk

I had driven past the yard sign several times before curiosity got the better of me. Was it really an abstract watercolor in shades of gray and rose? What was it doing in someone’s yard? So I parked, walked up, and studied the sign. It promoted a community event having nothing to do with watercolors. … Read more

Be more effective by being yourself  

authenticity mask

I’ve always wondered why people who are confident and comfortable with who they are become something entirely different when they produce a website, write a blog post, or create a presentation. Time after time, I’ve watched owners of reputable, high-quality businesses walk away from their hard-earned reputations and present themselves as something other than what … Read more