Author Archive | Scott Flood

With bad news, be bold

At times, businesses have to deliver bad news to customers and other stakeholders. In most cases, the best way to do it is just get it done, and move on. A solid business relationship will nearly always withstand one instance of bad news. Some time back, a service provider with whom I’ve worked for years […]

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Year-end goofs and gaffes

From time to time, I share embarrassing mistakes writers shouldn’t have made. I don’t target well-meaning amateurs — only professional writers and editors who should know better. Some recent examples: A September political newsletter from the Indianapolis Business Journal referenced a candidate forum by noting, “It wasn’t a true debate persay; all of the questions […]

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A simple fix for writer’s block

Whether someone is creating something for work, for school, or for any other purpose, nine times out of ten, their struggle begins with the first words they need to put on the page. Some people call it writer’s block, although people who write seriously will tell you that block is an entirely different animal. Fortunately, […]

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Unique is nothing but unique

Think you’re unique? Great! Think you’re very unique? You’re not. That’s because there’s no such thing as being “very” unique, or “somewhat” unique, or “more” unique than the other folks. The word “unique” is powerful because it has one meaning. Something that’s unique is “singular” or “one of a kind.” Only one. No others. No […]

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Build confidence through demonstrations

Sales demonstrations may sound like a relic from the days when drummers peddled their wares from door to door, but the technique is as powerful as ever at convincing prospects of the value within what you offer. Back when the APL container ship line was trying to convince shippers of the many advantages of double-stack […]

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People don’t always see what you say

Years ago, a hospital decided to open a walk-in clinic to compete with local freestanding clinics. The hospital’s leadership team chose to call it an “ambulatory” clinic, because to medical folks, “ambulatory” means that an individual is capable of walking under his or her own power. Patients failed to show up, and the hospital didn’t […]

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