Scott FloodMark Twain’s take on prevarication remains as accurate today as when he penned it: “There are three kinds of lies: lies, damned lies, and statistics.” We live in an age in which we’re overwhelmed by information, and a large share of what we consume is in the form of statistics. A key reason for that … Read more
“I hate staring at that empty screen and that #%#^$% blinking cursor. I know exactly what I want to say, but I can’t get started.” No matter who you work for and no matter what your role may be, your job probably involves some writing. If you’ve faced times when the right words wouldn’t come, … Read more
Do you think it’s wrong to ask questions in the headlines of your ads and other marketing materials? Years back, I had a boss who loathed questions. Bring him an ad headline with a question, and he’d reject it instantly, sputtering, “But what if the reader says no?” I’ve encountered many people like him who … Read more
It might surprise you to learn you have an emotional response to numbers. What might surprise you even more is learning your reaction is probably rooted in ancient attempts to understand and predict the universe. Numerology is the study of the characteristics of numbers. Numerologists believe everything in the universe can be reduced to or … Read more
I’d like to see more organizations put as much work into implementing their mission statements as they do in drafting them. Mission statements, vision maps, shared goals, value statements and all their frame-worthy cousins fascinate me, though I confess it’s in a cynical way. Everyone has them, but I’m not sure why. I suspect it’s … Read more
Most companies constantly seek new market segments as potential customers for their products or services. Rarely do they consider one that can be surprisingly cost-effective: those who stopped doing business with you. Focusing on the customers who used to do business with you offers a great opportunity to grow your business and can improve your … Read more
The other day, I had a Convenience Store Experience. I didn’t start the day with the goal of having a Convenience Store Experience. In fact, I didn’t even know that such a thing existed. But as I pumped liquid gold into my car, the too-loud oldies music on the PA system stopped. A perky recorded … Read more
Business owners and managers often suffer from a common allergy. When they review copy for a website, blog post, or newsletter and see wording they perceive as negative, they break out in hives. That could be understandable. We’ve long been urged to accentuate the positive and emphasize the good things. Mentioning something that’s negative is … Read more
Our ears frequently deceive us. We hear a word or phrase, make assumptions about its spelling, and then find ourselves using it. Sometimes, we use it correctly, but sometimes we’ve confused it with a similar word. There are many that sound identical but actually have vastly different meanings. Think those misuses aren’t a big deal? … Read more
It was a great radio commercial that brought a smile to everyone who heard it. The message was on-target, reassuring, and powerful. And after it had aired for a week, a panicked bank president pulled it. You see, he had received angry phone calls about it. Two of them. During the commercial, a toddler refused … Read more
