Marketing

White papers work well in today’s business environment because everyone is struggling to do more in less time. Like you, your customers and prospects are hungry for good information, but they’re also busy. Because their time is limited, they appreciate practical guidance that’s focused on their specific needs. Most are suspicious of advertising or other obviously sales-focused … Read more

White papers and Winston Churchill share an important connection. One of today’s most effective marketing communications tools, the white paper owes its existence to a century-old request from British statesman Winston Churchill.  White papers and Winston Churchill explored options In the early 1920s, while grappling with a tough policy issue related to the Middle East, … Read more