White paper subheads offer a powerful way to increase readership of your white papers and build understanding of the subject matter you wish to convey. White paper subheads support navigation One of the realities of today’s information overload is that people don’t want to spend extra time combing through information that isn’t important to them. … Read more
A white paper table of contents is a common technique, but it’s often handled incorrectly. Because white papers tend to be substantially longer than blog posts, brochures, and other marketing communications channels — they can reach between 1500 and 5000 words in length, which is generally 6 to 20 printed pages — some organizations see … Read more
“How do you write a white paper?” is one of the most common questions the White Paper Pro hears from companies and other organizations interested in the strategy. White papers are detailed documents exploring complex issues to educate audiences. Most often, the goal of white papers is to offer facts and arguments to convince people … Read more
Deciding how to structure white papers is important before you begin to write them. While blog posts these days are typically between 700 and 1000 words, white papers are generally between 1500 and 5000 words. That typically works out to 6 to 20 printed pages. However, you shouldn’t set an arbitrary length. Instead, focus on … Read more
Because white papers tend to be lengthy documents, they may remind you of the research and term papers you used to write in school. But white papers are very different from what you did in school, and the style of writing is nothing like the stuffy, formal approach taught in high school English and college … Read more
The familiar adage “you get what you pay for” definitely applies to white paper writers. Search the internet, and you’ll find outsourced writing services that promise to develop white papers and other materials in less time for a fraction of what other professionals charge. Many of these services accomplish that by outsourcing the writing to … Read more
If your company and its products or services are at the forefront of your market or industries, you may actually be at a disadvantage that educational white papers can solve. That’s because prospects are less likely to choose something they don’t fully understand. The advantages and superiority of your new approach may be obvious to … Read more
If you bring a group of business owners or managers together and ask them the most effective way to promote their organizations, you’ll get a wide range of answers and little agreement. One may insist on blogging, another on radio spots, a third on coupon envelopes, and a fourth may affirm billboards are the only … Read more
We enjoyed the quick-service restaurant’s food, but their service was often way beyond poky. That evening, I called in our large order and was told it would be ready at 5:45. Arriving at exactly 5:46, I discovered that only was my order not ready; nobody had even begun to prepare my food. The manager shrugged, … Read more
White papers and opportunity cost have a link marketers should know. As a professional white paper writer, I take pride in knowing how to do many things, but I also recognize that performing many of those tasks isn’t the best use of my limited time. Understanding white papers and opportunity cost It goes back to … Read more