If your goal is to involve your readers in what you’re writing (or selling), ask them a question or three. While some poorly informed marketers steer away from using questions out of fear that the wrong answers will crop up, the reality is that questions are a time-proven way to engage readers. The key … Read more
That clip art of a pyramid you pulled out of Microsoft Office and put over your company’s name? That’s not a logo. That swooshy line you cribbed from an ad you saw in a trade magazine? That’s not a logo. That stylized capital-version of the first letter of your company’s name? That’s not a logo. … Read more
Even if your job makes you say something 150 times a day, never lose sight of the fact that it may be the first time your audience is hearing it.
I think about that every time I’m shopping in a store and the cashier or an employee on the PA mumbles “thank you for shopping with us.” They don’t mean it. They don’t even try to pretend that they mean it. It’s something they’ve been told to say, so they say it with no enthusiasm.
Another New Year is upon us, and with it comes that annual gaze forward and glance back. I’m an optimist, so I see good things ahead. And even though 2009 will be recorded as a lousy year by most people, I’d rather focus on things that made it a good year.