Will you help me banish boring bios?

I’m often hired to write biographies of top execs for company websites, proposals, and other uses. Then I’m asked to rewrite them because one of those executives insists they be drier than a mouthful of rice cakes in mid-August somewhere just west of Tucson. You know, bios can be pretty important. You might dismiss them […]

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Tell me what I don’t know!

You’ve got 60 seconds to pitch your company’s most important prospect. Go! “Well, your industry is increasingly competitive and margins are shrinking, leading many of your competitors to bypass the traditional distribution network for more streamlined channels. That puts you in an unfavorable pricing environment, which is causing you to lose market share at an […]

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Ghostwriters are the savvy leader’s secret friend

As people move closer to top management’s ranks, they discover perks and benefits reflecting added responsibilities of their new positions. Examples include better retirement plans, company-backed loans, and travel opportunities. They also learn top executives accomplish more by reaching out to specialized resources. Ever read a magazine article or lengthy blog post from a corporate […]

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Your mother was right about bad words

Someone told me about a company that was reputed to be impressive, and I went to the firm’s website to learn more. I spent about ten minutes reviewing their content. What does this amazing company do? No clue. I read their mission, product information, press releases, “About Us,” and more – and I can’t begin […]

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Writing “rules” are usually just styles

Should you capitalize items in bullet points? Punctuate them? People have strong opinions about matters like these. However, most of the time, what they believe are inviolable rules are actually just styles and personal preferences. People get remarkably worked up about those “rules.” And as someone who creates copy for a living, it’s a constant […]

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Toilet spiders and short copy

Did you realize that medical students in New Orleans are drugging visitors and stealing their kidneys? Or that the toilets in a major U.S. airport are full of venomous spiders? Or that people don’t read anymore, so you need to keep copy as short as possible? Looking for a common thread? It’s simple — all […]

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