I don’t see no elephant

It’s right there. Right over there. You have to see it! For criminy sakes, it’s an elephant! A huge elephant! Am I the only one who sees it? No, I’m the only one who’s willing to admit that it’s there. You’ve heard the “elephant in the room” expression, most often when the family is gathered […]

Continue Reading

More goofs and gaffes

A local magazine’s article about a coworking space included a number of amusing typos, but my favorite had to be when the author described the floorplan, noting “… comfortable booths and couches and desks with partisans to offer privacy.” Neither the writer nor the editor caught that one. Obviously, the author meant “partitions,” as in […]

Continue Reading

Small book, big wisdom

I’ve spent many years in the advertising industry, and from time to time, people ask me if there are any books about the craft of creating advertising I’ve found particularly valuable. I’ve read many, but the single most influential upon my work is a tattered 1972 paperback that still occupies a prominent place on my […]

Continue Reading