20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter — now available instantly on Kindle!

Scott’s Blog

Leveraging white papers to navigate complex supply chains

white paper supply chain

If your company operates within a complex supply chain with multiple tiers, a white paper can be a powerful tool to communicate your message across various audiences. For example, let’s say your company produces replacement gaskets for automotive, truck, and industrial engines. Rather than selling directly to the service technicians who install these gaskets during … Read more

Mrs. Bloom’s Litterbox

litterbox

Mrs. Bloom was my first-grade teacher. As she and Dick and Jane helped us discover reading, she also dealt with all the realities associated with six- and seven-year-olds, from accidents to tears to post-recess vomiting to my classmate Chuckie, who ate a lot of crayons. There were no litterboxes in her classroom. Nor were there … Read more

That cheap school board!

woman angry about cheap school board

It’s one of those annual social media posts or the conversation you’re forced to overhear while waiting for a table. “And do you believe they’re expecting us to pay $2,500 for her show choir outfits? It’s a school thing … we pay taxes … so where do they get off making us pay? I bet … Read more

Cheeky decision-making

cheeks

I clearly remember the strangest decision I had to make as an elected official. Sitting in a room with my fellow school board members, our top administrators, and several architects, we were asked to determine and agree upon something fairly amusing but surprisingly important. That something was the average width of the gluteal assemblages of … Read more

The real reason your property taxes are soaring

property taxes

Property taxes have been a big topic here in Hoosierland for the past couple of years – so much so that they became the centerpiece of our new Governor’s campaign efforts. We’ve heard a lot about your property taxes from Mr. Braun, his lieutenant, and General Assembly members as they battle over the budget. If … Read more

We’re not Carmel!

Carmel image

It’s a zinger of an argument, delivered with all the contempt the arguer can summon. You’ll hear it anytime a developer or town officials propose something we haven’t yet seen in Hendricks County. “They don’t understand this isn’t Carmel!” or “If I wanted to live in Carmel, I’d have moved there and not here!” I’ve … Read more

Truths about tax abatements

did warehouse get tax abatements

I’m sure you’ve heard a lot about tax abatements from folks who hold some strong opinions about them. They seem to understand a lot of confusing stuff so they must know what they’re saying, right? Well, not necessarily. For decades, I’ve heard the same incorrect “facts” about tax abatements again and again. Like: Thanks to … Read more

Pity poor Avon

Avon logo

What a mess. So much traffic, so much retail development, so many housing additions that don’t connect with each other, those property taxes, no downtown, unplowed neighborhood streets, and did I mention all that traffic? Whenever someone in other Hendricks County communities wants to point to something as an example of what’s wrong in community … Read more

The benefits of hiring a professional white paper writer

white paper writer

You might consider writing a white paper on your own or enlisting your team’s help. However, there are several compelling reasons to hire a professional white paper writer for the job. Lack of time Even if you’re a skilled writer, developing a white paper can take more time than you might expect, especially if writing … Read more

Local kids and Arabic numbers

kindergarten student

Did you realize children in Hendricks County schools are being forced to learn Arabic numbers? It’s true! Every day, local teachers force children to memorize and use Arabic numbers, no matter what their families may prefer. Does that upset you? It shouldn’t. You use Arabic numbers all the time and probably don’t realize that’s what … Read more