20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter — now available instantly on Kindle!

blatant promotion

Smart reasons why you should never use blatant promotion in white papers

promoting white papers in your newsletter

White papers are one of the most powerful tools available for marketing communications … but only when they are used correctly. One of the biggest mistakes companies make with white papers is making them too overtly promotional. White papers aren’t ads Companies that create white papers that are blatantly promotional typically mistake white papers for … Read more