Promoting white papers after you’ve developed them is critical to ensuring they provide the value your organization hopes to gain from them. After all, the work you devote to developing your white paper will be meaningless unless you’re able to put it in the hands or on the screens of the people who need to … Read more
You may be a good writer and wonder why you should get help from a professional white paper writer. Even if you’re an excellent writer, if you don’t write regularly, it’s probably going to take you more time than you realize to develop your white paper. And what’s going to happen to the rest of … Read more
Before you can write or design it, you need to think about how to structure white papers. While a typical brochure might contain a couple hundred words, white papers are generally between 1500 and 5000 words, which typically works out to 6 to 20 printed pages. Don’t choose an arbitrary length. Instead, let the information … Read more
To design white papers, you need to consider their role. Often, companies and graphic designers try to make them fancy and colorful, but that can be counterproductive, as it makes them appear to be advertising materials. Design white papers to be serious A white paper is a serious, non-promotional document, and the most effective white … Read more
White papers work well in today’s business environment because everyone is struggling to do more in less time. Like you, your customers and prospects are hungry for good information, but they’re also busy. Because their time is limited, they appreciate practical guidance that’s focused on their specific needs. Most are suspicious of advertising or other obviously sales-focused … Read more
White papers and Winston Churchill share an important connection. One of today’s most effective marketing communications tools, the white paper owes its existence to a century-old request from British statesman Winston Churchill. White papers and Winston Churchill explored options In the early 1920s, while grappling with a tough policy issue related to the Middle East, … Read more