Email marketing is an evolving, powerful tool that is widely misunderstood by many in the marketing community. Those with prejudices against the channel fail to see the opportunities it offers for highly personalized, always trackable marketing efforts. That means providers of email marketing services must devote much of their effort to educating potential customers, so […]
5 compelling reasons to use a professional white paper writer
Why would you need to turn to a professional white paper writer when you consider yourself to be a good writer? There are many advantages to tapping into the expertise of a professional, but I’ve found these five reasons to be particularly beneficial. 1. A professional white paper writer makes better use of your time […]