That clip art of a pyramid you pulled out of Microsoft Office and put over your company’s name? That’s not a logo. That swooshy line you cribbed from an ad you saw in a trade magazine? That’s not a logo. That stylized capital-version of the first letter of your company’s name? That’s not a logo. […]
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MAKE THE FIRST TIME MEMORABLE
Even if your job makes you say something 150 times a day, never lose sight of the fact that it may be the first time your audience is hearing it. I think about that every time I’m shopping in a store and the cashier or an employee on the PA mumbles “thank you for shopping […]
A TIME FOR THANKS
Another New Year is upon us, and with it comes that annual gaze forward and glance back. I’m an optimist, so I see good things ahead. And even though 2009 will be recorded as a lousy year by most people, I’d rather focus on things that made it a good year. (more…)