Wisdom shows up in the oddest places sometimes. While visiting the Society of Physics Students lounge at Purdue with my son, I pointed to a phrase someone had tacked on the wall, and told Joe that it was one of my favorite expressions. The sign said “Eschew Obfuscation.”

Okay, I realize that a lot of people reading this are now getting ready to click over to TMZ or something that’s not quite as painful, but eschewing obfuscation isn’t complicated. In more common terms, it means the same thing as the time-honored “keep it simple, stupid.”


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