hot dogs

MARKETING HOT DOGS WITH STETHOSCOPES

How do you convince consumers that hot dogs are healthy food? Coney Island hot dog entrepreneur Nathan Handwerker did it with stethoscopes, says writer Bob Bly in his book “All American Frank: A History of the Hot Dog” (http://www.bly.com/AllAmericanFrank).

Handwerker’s price of a nickel per dog couldn’t overcome public worries about the quality of the meat. There was a perception that processors used tainted beef.

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