Archive | Marketing Wisdom

Inside humor should stay there

Have you ever attended a spouse’s office party and not been sure how to react when someone’s comment sends the room into gales of laughter? Someone says something like, “Yeah, but don’t ever hand Karen a glass of milk,” and everyone but you collapses into convulsions of hysterical laughter. You glance at your spouse, who […]

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Don’t be a PowerPoint comedian

Most of us are well-acquainted with the concept (if not the term) of “death by PowerPoint.” It’s a reference to any number of excruciating presentation types. To me, the worst offender is the presenter who subjects you to copy-heavy slide after copy-heavy slide, and must assume you’re illiterate, so he finds it necessary to read […]

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What’s a feature, and what’s a benefit?

Are there certain things that people don’t know but should, and that drives you to distraction? For me, one of the biggest is the difference between features and benefits. While that distinction has been talked about for years, and successful communications and sales professionals invariably advocate for emphasizing benefits over features, there continues to be a […]

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