20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter — now available instantly on Kindle!

personalization

JUST NOT TOO PERSONAL

When I was in college, I received a very compelling sweepstakes promotion. Were I the winner, the sweepstakes would build my beautiful dream home right there at P.O. Box 501! I have a healthy imagination, but I’ll admit I struggled with envisioning the home of my dreams fitting into a 5-inch by 5-inch post office box.

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