Archive | Direct Marketing

Don’t let automation drive your marketing

Technology’s impact on the marketing world has been growing exponentially. Each year sees amazing new platforms that give marketers more power and greater opportunities. However, they also create a dangerous temptation to completely eliminate the human role … and with it, do away with common sense. I’ve written about this in the past, pointing to Staples […]

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THE CRITICAL CALL TO ACTION

There’s a mistake that both amateur and professional marketers make all too frequently. It shouldn’t happen but it does. That mistake is forgetting the call to action. What is a call to action, you ask? In simple terms, it’s the instruction you give to the reader or viewer about the next step you want them […]

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