I always like to call attention to smart, low-cost ideas that provide powerful marketing value, and I have to thank my sister and her cat, Noel, for making me aware of this one.
When my sister and her husband took a vacation recently, they needed to board Noel. My sister looked around and found a nearby pet resort that seemed to be a nice place — far nicer than the vet’s cages in which our childhood pets spent our vacations, emerging upon our return like prisoners of war.