Way back when I started my business (in the days when the Internet was powered by squirrels in exercise wheels and nearly all websites were blue), I spent a lot of time in online forums and other sites that catered to the small-business crowd. Like the rest of the denizens, I was looking for sound advice. Frankly, I found little.
But I still remember that one conundrum really seemed to vex visitors to those sites. “When writing about my business, should I use ‘I’ or ‘we’?” Oh, there were impassioned arguments about this topic, and I see the same arguments today on sites that cater to budding entrepreneurs. So what is the answer?