UNCLEAR ON THE CONCEPT – OR THE WORDS

In a recent blog entry, I mentioned an experience in which a client insisted a word that I used really didn’t exist. After writing that, I remembered writing a brochure for an apartment developer, in which I mentioned that the centralized recycling program would “minimize the project’s environmental impact.” “OH, NO!” the client’s manager yelled. “It should say that it’s having a BIGGER environmental impact.”

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