Once upon a time, mentioning United Airlines conjured the company’s enduring slogan, “Fly the friendly skies.” A few years ago, a PR gaffe on the company’s part earned it an entirely different image. A 69-year-old passenger who didn’t agree with a gate agent’s decision to “bump” him from the flight was dragged down the aisle, […]
It’s time once again to present some typos and other amusing mishaps that appeared in the media. I don’t poke fun at individuals for making mistakes, but professionals should know better. All three of these examples involve the use of the wrong word. In each, the writer chose a homophone of the intended word, and […]
Been noticing more typos and other errors in articles, posts, and other materials prepared by the media? You’re not alone. We all make mistakes (I’ll admit to more than my share), but newspapers and other professional media outlets used to have procedures in place — such as a team of eagle-eyed copy editors — to […]
From time to time, I share embarrassing mistakes writers shouldn’t have made. I don’t target well-meaning amateurs — only professional writers and editors who should know better. Some recent examples: A September political newsletter from the Indianapolis Business Journal referenced a candidate forum by noting, “It wasn’t a true debate persay; all of the questions […]
A local magazine’s article about a coworking space included a number of amusing typos, but my favorite had to be when the author described the floorplan, noting “… comfortable booths and couches and desks with partisans to offer privacy.” Neither the writer nor the editor caught that one. Obviously, the author meant “partitions,” as in […]
A local food retailer undergoing a major renovation apparently intended to plead for patience on a social media site, but wound up asking for participation in a nudist event. The retailer’s post asked customers to “please bare with us,” which is actually asking them to disrobe. Clearly (I hope), the store wanted customers to “bear” […]
Again and again, I see proof of professional reliance on spellcheckers instead of good old proofreading and editing. Case in point: a Northwest Indiana Times article about funding for safety improvements on the South Shore Railroad. The reporter included this bullet point: “Implementation of Positive Train Control, a federally mandated safety system that tracks the precise location […]
Whether mistakes are just amusing, horribly damaging, or simply embarrassing, they don’t belong in your marketing communications materials. That’s why proofreading is so important. That said, there’s a certain kind of error that proofreaders miss more often than any other … and it’s quite embarrassing (well, not as much as substituting a call-in sex line’s […]
It happens so often that I have trouble believing it. People inadvertently reveal a little more than they want us to know about them. They post a confession and an apology: “Sorry for the incontinence.” Sure, we know (or at least we hope) that they’re really not apologizing for bladder problems. We’re hoping they really […]
Many people confuse the plural and possessive forms of words, and I usually cut individuals some slack when they make the wrong choice. But when the world’s largest chain of ice cream shops does it in its advertising, I can’t let it go. This promotional piece for Baskin-Robbins suggests that we “Celebrate…The Holiday’s” with a […]
