If you’re looking for a great way to promote a white paper you’ve developed, start with your company’s own website. That makes sense, because visitors to your site are seeking more information about your company and its products and services, so they may find your white paper helpful and valuable. Promote a white paper on … Read more
If you think you should write your own white paper, you may assume that you — or someone on your team — is the perfect writer for that white paper. That’s actually a bad assumption. In fact, you or your team member may know your product, service, or subject so well that you’ll actually be … Read more
You need to know how to write a white paper for marketing because white papers can be a powerful marketing tool. Detailed documents that explore complex issues to educate audiences, their goal is to offer facts and arguments to convince people that your product, service, or strategy offers the best solution for the situation. Knowing … Read more
White papers improve decision-making among stakeholders that matter to you. That’s what makes white papers a powerful sales tool for situations in which a prospect’s decision-making process involves several individuals. If your company offers a product or service that has a high value or will significantly impact your prospect’s organization, your primary contact probably won’t … Read more
White papers and complex supply chains work well together. If your company deals with a complex supply chain involving several levels, a white paper may be an effective way to deliver your messages to multiple audiences. White papers and complex supply chains: one example Suppose your company manufactures replacement gaskets for auto, truck, and industrial … Read more
A professional white paper writer may be a smart choice. You can write a white paper by yourself, or you can turn to your team. However, there are many advantages to asking a professional white paper writer to handle the project. A professional white paper writer has the time Even if you’re an excellent writer, … Read more
White papers and conferences are a natural combination. If you’re looking for an excellent way to promote your company, an informative white paper can form the basis for a presentation at an industry conference. White papers and conferences build interest The people who run conferences are in a constant search for timely topics that will … Read more
You may be a good writer and wonder why you should get help from a professional white paper writer. Even if you’re an excellent writer, if you don’t write regularly, it’s probably going to take you more time than you realize to develop your white paper. And what’s going to happen to the rest of … Read more
Before you can write or design it, you need to think about how to structure white papers. While a typical brochure might contain a couple hundred words, white papers are generally between 1500 and 5000 words, which typically works out to 6 to 20 printed pages. Don’t choose an arbitrary length. Instead, let the information … Read more
To design white papers, you need to consider their role. Often, companies and graphic designers try to make them fancy and colorful, but that can be counterproductive, as it makes them appear to be advertising materials. Design white papers to be serious A white paper is a serious, non-promotional document, and the most effective white … Read more