20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter — now available instantly on Kindle!

Planning

Why your team shouldn’t write your white papers

team know how to write a white paper for marketing

Should you write your white papers? While it’s tempting to assign the responsibility of creating white papers to the members of your staff who know the information the papers will cover, that’s not always the best solution. Write your white papers and you may have challenges communicating Even if your team members are skilled writers, … Read more

The advantages of using a professional white paper writer

a professional white paper writer at work

A professional white paper writer may be a smart choice. You can write a white paper by yourself, or you can turn to your team. However, there are many advantages to asking a professional white paper writer to handle the project. A professional white paper writer has the time Even if you’re an excellent writer, … Read more