Youâre responsible for your organizationâs newsletter, and the other day, you read a great item in a magazine. Itâs perfect for your organizationâs audience, so you reprint it in your newsletter. If you didnât get permission to do so, youâve just broken the law.
âWait!â you protest. âI put the name of the magazine under it, so itâs okay, right?â Wrong. That was a nice gesture, but youâve still violated international copyright law. Attributing the source doesnât make it legal.
âHold on!â you suggest. âDoesnât that fall under Fair Use?â Good try, but no, it doesnât. The concept of Fair Use applies to specific situations, such as quoting the item in an academic paper. It doesnât apply to stealing someone elseâs content and using it in your publication.
âWeâre not stealing! Weâre a good cause and using it to promote that cause!â So would it be okay to rob a bank to raise money for your organization? Would a judge give you a pass because youâre a good cause?
What youâre not understanding is that youâre taking and using someone elseâs property without obtaining their permission. When a writer creates an article, it legally belongs to him (or her). When a magazine publishes an item, it belongs to the magazine.
âWeâre doing a favor for the writer by providing a bigger audience!â I earn my living by writing, and people pay me for what I do. If you take something I write and use it without compensating me, that isnât doing me a favor. Itâs stealing my property.
If youâre going to use content from other sources, protect yourself and your organization by formally obtaining permission. Fail to do that, and youâre eventually going to find yourself on the losing end in court. Itâs stealing, and I donât think youâre a thief.