Archive | General rants

Disagreeing with you doesn’t necessarily mean I’m being disagreeable

Most people have an inherent distaste for conflict. So somewhere along the way, society concluded that disagreement is an inherently bad thing. Unfortunately, when it comes to business advice and decisions, that can be a deadly conclusion. Despite that aversion, conflict appears to have become the norm these days. I see two factors behind that […]

Continue Reading

Keep your maps conventional

Marketers use maps on websites and other communications materials to indicate the locations of businesses and events. That’s good thing for the visual learners out there. Sometimes, though, those marketers shoot themselves in the foot by ignoring the conventions that have become common in mapmaking over the centuries. For example, professional mapmakers indicate bodies of […]

Continue Reading

Stories sell more powerfully

The successful engineer had a nagging problem that haunted him during his commute, when he was in the shower, and every time his black lab woke him at 3:00 a.m. for a quick trip outside. The problem was never far from his thoughts. It involved a process. He knew that process could be improved and […]

Continue Reading

Tell me why I should like your page

As social media grows, all sorts of companies and organizations have been trying to court followers. You probably receive solicitations through Facebook and other platforms asking you to like their pages, follow them, or take whatever action fits the specific channel. Visit a store or a restaurant, and you’ll see the same. I drove past […]

Continue Reading

Differentiate your business by fulfilling your promises

If you’re looking for a powerful way to differentiate your company from your competitors, I have a simple suggestion: just fulfill your promises. I know that sounds ridiculously simple, but recent experiences with companies that depend upon top-notch service to draw repeat business have convinced me that far too many organizations see promises as tactics […]

Continue Reading