Archive | General rants

Don’t rely on insider information

Companies have many reasons for trying to handle their marketing communications needs in-house. Sometimes, budget is the main reason, but a more common justification is the belief that nobody in the outside world could ever understand the company as well as its employees. Hard to disagree — but it’s the very reason working with an […]

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Contractions really aren’t painful

One of the biggest misconceptions about writing involves those handy word combinations we call contractions. You’re familiar: cannot becomes can’t, will not shortens to won’t, and so forth. When professional writers insert those contractions into their work, clients are often confused. Some doubt the competence of the writer they’ve hired or assume that the writer […]

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Are you after fame or notoriety?

Many words have been misused so often that their meanings have started to blur – and writers who should know better start using the wrong words in the wrong places. A recent national magazine article reported that a particular musician had earned his notoriety by producing a couple albums. In this case, “notoriety” was the […]

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