Archive | General rants

Are you a You or a We?

A quarter-century ago, when I started my business (in the days when nearly all websites were blue), I spent time in online groups that catered to the small-business crowd. I was looking for sound advice, but found little. One conundrum really seemed to vex visitors to those sites. “When writing about my business, should I […]

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Another set of goofs and gaffes

I’ve recently seen several mistakes involving the wrong word used in place of another that sounds identical, but is spelled differently and carries a vastly different meaning. An Indianapolis Star article about flooding had a caption that began “Storms dye down …”  The writer meant to say “die down,” as in taper away, not “dye […]

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