Archive | Publications & Enewsletters

Solving the mystery: who killed our newsletter?

Remember when we started it? It was so exciting. The company was finally going to let customers know everything that was important. Each department had to contribute something. Management agonized for hours over the name. Sales came up with key customers to profile. The graphic designer presented a breathtaking layout. Finally, 20,000 emails arrived on […]

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Copyrights don’t give you a right to copy

I was surprised to see a favorite non-profit had committed an illegal act. On the third page of a recent newsletter, they reprinted an item from Reader’s Digest. It was germane to their mission, and they kindly included a credit line. Still, they broke the law. Which law? Copyright law. Unless they formally obtained permission from […]

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9 tricks for better proofreading

Is proofreading important? Have you noticed the dramatic increase in the number of typos and other mistakes in materials produced by companies and organizations? I suspect it results from three factors: emphasizing haste over quality, relying on software spellcheckers, and unfamiliarity with spelling and language. Granted, the mistake someone at your company makes may not […]

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EVEN MORE GOOFS AND GAFFES

I miss the days when newspapers and other media wouldn’t publish a story until it had been edited and edited again. Sadly, expediency has supplanted accuracy, and shrinking budgets have eliminated the copy editors who dispatched typos and other errors from their writers’ dispatches. These days, the only thing protecting writers from themselves is their […]

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MEET YOUR SILENT SALESPEOPLE

What is a brochure? An ad? A radio commercial? A website? You get 5 points if you said they’re all marketing communications channels. But they’re also something more. You can’t be everywhere, and that includes everywhere your prospective customers are. So you develop materials such as ads and brochures to stand in for you. In […]

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