I miss the days when newspapers and other media wouldn’t publish a story until it had been edited and edited again. Sadly, expediency has supplanted accuracy, and shrinking budgets have eliminated the copy editors who dispatched typos and other errors from their writers’ dispatches. These days, the only thing protecting writers from themselves is their […]
Talking to yourself is useless
One of my most successful projects began when I received an assignment to rescue a doomed newsletter for companies providing towing services to a motor club’s members. The newsletter wasn’t being read and the motor club didn’t understand why. It was full of valuable and important information, but nobody seemed to be paying attention, and […]