20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter — now available instantly on Kindle!

GETTING SOMEWHAT WEALTHY VIA EMAIL

John Stanton recently forwarded an email with an irresistible pitch. According to the sender, “all you need to do is buy the e-book I have written for just $1.50, read through it and follow the instructions and within a week you will have more than tripled your money!” John says he was tempted to buy a copy and put it to the test, but he wasn’t sure what he’d do with the extra $4.50.