Tag Archives | email

Don’t let automation drive your marketing

By Scott Flood on November 2, 2016 in Marketing Wisdom, Direct Marketing, General rants

Technology’s impact on the marketing world has been growing exponentially. Each year sees amazing new platforms that give marketers more power and greater opportunities. However, they also create a dangerous temptation to completely eliminate the human role … and with it, do away with common sense. I’ve written about this in the past, pointing to Staples […]

AUTOMATIC RESPONSES AREN’T ALWAYS SOUND

By Scott Flood on October 30, 2013 in Direct Marketing, General rants, Marketing Wisdom, Online Words

I’ve railed before about automated email marketing campaigns that lack common sense. For example, when I buy products from a particular office supply store, it tries to resell me the identical product a couple months later with the message that it’s time to refill my order. No, I don’t need another shredder, thanks. Just as […]

SUCCESS STORY: EASY EXPLANATIONS

By Scott Flood on February 8, 2012 in Direct Marketing, Marketing Wisdom, Publications & Enewsletters

Email marketing is an evolving, powerful tool that is widely misunderstood by many in the marketing community. Those with prejudices against the channel fail to see the opportunities it offers for highly personalized, always trackable marketing efforts. That means providers of email marketing services must devote much of their effort to educating potential customers, so […]

A SIMPLE BUT POWERFUL MARKETING TACTIC

By Scott Flood on May 18, 2011 in Marketing Wisdom

Marketing inspiration can be found in many odd places … including my air conditioner. When I called a local contractor to come out and make sure my air conditioner was ready for this summer’s version of global warming, they took down all the usual information, including my email address. The day before the scheduled appointment, […]

EMAIL QUALITY ALWAYS MEANS MORE THAN QUANTITY

By Scott Flood on February 2, 2011 in Advertising, Direct Marketing, General rants, Marketing Wisdom, Online Words

There’s a company from which I’ve been buying products off and on for the better part of three decades. I bought when they were primarily a catalog marketer, and kept buying after they made the move online. I don’t buy a lot from them — maybe something once every three or four years — but […]

MORE PRUFEREADINGS IS ALWAYS GOODER

By Scott Flood on May 11, 2010 in Mistakes & Mishaps

Thanks to email and the many other technological innovations that are now available, we communicate much more quickly. And, in our eagerness to fire off another message, sometimes we forget to take our time and do the things that were the norm with more archaic technologies such as typewriters. (more…)

GETTING SOMEWHAT WEALTHY VIA EMAIL

By Scott Flood on April 29, 2010 in General rants, Mistakes & Mishaps

John Stanton recently forwarded an email with an irresistible pitch. According to the sender, “all you need to do is buy the e-book I have written for just $1.50, read through it and follow the instructions and within a week you will have more than tripled your money!” John says he was tempted to buy […]

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