Tag Archives | email

Don’t let automation drive your marketing

Technology’s impact on the marketing world has been growing exponentially. Each year sees amazing new platforms that give marketers more power and greater opportunities. However, they also create a dangerous temptation to completely eliminate the human role … and with it, do away with common sense. I’ve written about this in the past, pointing to Staples […]

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SUCCESS STORY: EASY EXPLANATIONS

Email marketing is an evolving, powerful tool that is widely misunderstood by many in the marketing community. Those with prejudices against the channel fail to see the opportunities it offers for highly personalized, always trackable marketing efforts. That means providers of email marketing services must devote much of their effort to educating potential customers, so […]

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A SIMPLE BUT POWERFUL MARKETING TACTIC

Marketing inspiration can be found in many odd places … including my air conditioner. When I called a local contractor to come out and make sure my air conditioner was ready for this summer’s version of global warming, they took down all the usual information, including my email address. The day before the scheduled appointment, […]

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MORE PRUFEREADINGS IS ALWAYS GOODER

Thanks to email and the many other technological innovations that are now available, we communicate much more quickly. And, in our eagerness to fire off another message, sometimes we forget to take our time and do the things that were the norm with more archaic technologies such as typewriters. (more…)

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