You’re opening your 25th bank branch in a location that isn’t very visible from the road, in an area that’s already saturated with competitors, and far from your other offices.
Still, Cragin Federal Bank wanted its grand opening to be a huge success in terms of traffic and money. The bank set up a cross-promotion agreement with a local McDonald’s franchisee. Using that tie-in, Scott Flood and Ace Art Director Mike Reiser created what became the bank’s most successful promotion, called the “Great Savor Grand Opening.”