Archive | Advertising

FROM CLASS TO CRASS

While reading a book about the history of the New Yorker magazine (About Town by Ben Yagoda), I encountered an interesting bit of 1930s correspondence between the magazine’s founding editor, Harold Ross, and author E.B. White. Perhaps best known today as the author of Charlotte’s Web, White objected to the magazine’s acceptance of an ad […]

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MEET YOUR SILENT SALESPEOPLE

What is a brochure? An ad? A radio commercial? A website? You get 5 points if you said they’re all marketing communications channels. But they’re also something more. You can’t be everywhere, and that includes everywhere your prospective customers are. So you develop materials such as ads and brochures to stand in for you. In […]

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CIRCLE-Cs AND R-BALLS

A common source of confusion for many company owners and marketers is the world of copyrights and trademarks. While I’ll never claim to be an attorney or an expert on intellectual property, working in the advertising and marketing industry for many years has given me a good practical education in these legal methods for protecting […]

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