Advertising

Advertising and marketing? They’re a lot like dieting

marketing and dieting

Ask me for a metaphor for the biggest single misconception about advertising and marketing, and I’ll point you toward the average American’s obsession with weight loss and the strategies employed in the pursuit of that goal. Every few months, a new diet appears. Suddenly, all sorts of people are binging on grapefruits, drinking 24 glasses … Read more

Marketing is all about relationships

No matter how much technology a company uses in its marketing, its chances of success or failure are likely to come down to the organization’s ability to build relationships. That’s usually what effective sales and marketing efforts are all about. You want to build some sort of positive relationship with the prospect or customer, so … Read more

CAN YOU STOMACH THIS MARKETING TACTIC?

Ready for some pig heart and stomach on a bun? Not salivating yet? I’ll add BBQ sauce and pickles. Still not hungry? You might be surprised that it’s been a success for McDonald’s. Of course, they don’t call it barbecued heart, stomach, and tripe. They call it McRib. And it’s a perennial top-seller for the … Read more