Ready for some pig heart and stomach on a bun? Not salivating yet? I’ll add BBQ sauce and pickles. Still not hungry? You might be surprised that it’s been a success for McDonald’s. Of course, they don’t call it barbecued heart, stomach, and tripe. They call it McRib. And it’s a perennial top-seller for the […]
You should be talking about people, not products
I’m certain your company offers outstanding products or services. I’m just as certain that the best way to promote those products or services is to stop talking about them. I’m not suggesting that marketing efforts are useless or the products or services should sell themselves. What I am saying is that too many companies become […]