Advertising

Marketing is all about relationships

No matter how much technology a company uses in its marketing, its chances of success or failure are likely to come down to the organization’s ability to build relationships. That’s usually what effective sales and marketing efforts are all about. You want to build some sort of positive relationship with the prospect or customer, so … Read more

CAN YOU STOMACH THIS MARKETING TACTIC?

Ready for some pig heart and stomach on a bun? Not salivating yet? I’ll add BBQ sauce and pickles. Still not hungry? You might be surprised that it’s been a success for McDonald’s. Of course, they don’t call it barbecued heart, stomach, and tripe. They call it McRib. And it’s a perennial top-seller for the … Read more

FROM CLASS TO CRASS

While reading a book about the history of the New Yorker magazine (About Town by Ben Yagoda), I encountered an interesting bit of 1930s correspondence between the magazine’s founding editor, Harold Ross, and author E.B. White. Perhaps best known today as the author of Charlotte’s Web, White objected to the magazine’s acceptance of an ad … Read more