Archive | Advertising

Small book, big wisdom

I’ve spent many years in the advertising industry, and from time to time, people ask me if there are any books about the craft of creating advertising I’ve found particularly valuable. I’ve read many, but the single most influential upon my work is a tattered 1972 paperback that still occupies a prominent place on my […]

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While reading a book about the history of the New Yorker magazine (About Town by Ben Yagoda), I encountered an interesting bit of 1930s correspondence between the magazine’s founding editor, Harold Ross, and author E.B. White. Perhaps best known today as the author of Charlotte’s Web, White objected to the magazine’s acceptance of an ad […]

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A common source of confusion for many company owners and marketers is the world of copyrights and trademarks. While I’ll never claim to be an attorney or an expert on intellectual property, working in the advertising and marketing industry for many years has given me a good practical education in these legal methods for protecting […]

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