Whenever I visit the State Fair or any kind of exposition such as the Flower and Patio Show, I always gravitate to the booths where the people we once knew as hucksters are giving demonstrations. I genuinely enjoy their sales pitches, and they provide some excellent reminders for my professional life.
What does someone selling a set of pots and pans, eyeglass cleaner, or a high-horsepower blender have to offer to a copywriter? Plenty.