Most business owners and managers are eager to find good advice – and that makes sense. If someone else has expertise, why not borrow it (or at least consider it) when you’re making an important decision? But when you ask for that advice (or when it’s handed to you without a request), stop to ask […]
Tag Archives | salesman
LESSONS ABOUT COPYWRITING FROM MY DAD, THE SALESMAN
I said good-bye to my father for the last time a couple months ago. His death wasn’t a surprise; his health had been increasingly poor for many years, and despite his doctors’ best efforts, his body just wore out. Dad was a straight-commission salesman for nearly all of his adult life. In fact, he continued […]
HUCKSTERS ARE GOOD TEACHERS
Whenever I visit the State Fair or any kind of exposition such as the Flower and Patio Show, I always gravitate to the booths where the people we once knew as hucksters are giving demonstrations. I genuinely enjoy their sales pitches, and they provide some excellent reminders for my professional life. What does someone selling […]
WOULD THEY STEER YOU WRONG?
The men and women who sell advertising are among the nicest people you will ever meet. In the interest of full disclosure, I’ll also tell you that I’m a salesman’s kid, so I have a soft spot for good salespeople. Many of them have a genuine interest in you and your company’s success, and want […]
VESTED INTERESTS
Most business owners and managers are eager to find good advice – and that makes sense. If someone else has expertise, why not borrow it (or at least consider it) when you’re making an important decision? But when you ask for that advice (or when it’s handed to you without a request), stop to ask […]