Over the years, I’ve encountered many situations that were either amusing or bemusing when trying to complete projects. I’ve learned that many people don’t grasp the basics of marketing … and others seem to have missed the most basic lessons of — well, life.
For example, there are several folks who have asked me to add more information to copy while simultaneously making it shorter. Graphic designers know them as the people who want the type size larger and the type to take up less space without cutting anything.