ghostwriting Archives - Scott Flood Writing

Why ghostwriting is a better way to share your story

June 11, 2024 by Scott Flood

I spend a lot of time performing research for projects, and I’ve discovered that many of the companies that have the best information do the worst job of presenting it. They have the expertise, but it’s clear that the wrong people are responsible for sharing what they know. Now, it’s not really their fault. Each … Read more

Maybe your marketing efforts need a ghostwriter

August 16, 2022 by Scott Flood

Looking for a new way to promote your organization and establish credibility among your audiences? Perhaps you need to find a ghost. No, I’m not suggesting you tag along with Scooby-Doo and Shaggy to a creepy tropical island (besides, we already know that the caretaker is the guilty party). Nor do I think your global … Read more

Ghostwriters are the savvy leader’s secret friend

July 12, 2022 by Scott Flood

As people move closer to top management’s ranks, they discover perks and benefits reflecting added responsibilities of their new positions. Examples include better retirement plans, company-backed loans, and travel opportunities. They also learn top executives accomplish more by reaching out to specialized resources. Ever read a magazine article or lengthy blog post from a corporate … Read more

A ghostwriter is a savvy leader’s secret friend

August 31, 2021 by Scott Flood

If you’ve ever read a magazine article or lengthy blog post from a corporate leader and wondered how a top exec found the time to write it, you’ve discovered a little secret. Many corporate leaders (and professionals) who have plenty they want to say, but far too little time to capture those thoughts in words … Read more

Don’t let the wrong people share your company’s story

January 19, 2021 by Scott Flood

I’ve long recognized many of the companies with the best information do the worst job of presenting it. It’s clear they have the expertise, but the wrong people are responsible for sharing that knowledge. It’s not really the fault of those individuals. Each of us has specific skills and knowledge areas. But while someone in … Read more

Why someone else should write your copy

August 9, 2017 by Scott Flood

You may be a highly skilled writer who can craft brilliant sentences. Which is why you might be surprised that I believe you probably shouldn’t write your own copy. Do I have a reason for that assertion? I do — actually several: It’s a waste of time. Well, maybe a waste of your time. Odds … Read more

SUCCESS STORY: GHOSTS IN FOUR STATES

December 11, 2013 by Scott Flood

The Olive LLP accounting firm was one of the region’s largest, and its financial institution practice was one of its strongest. But there’s always room to grow, and the practice leaders were looking for ways to raise the profile of its professionals.

The practice served banks, thrifts, and credit unions in a four-state area, with different professionals assigned to offices serving each state. The leadership recognized the value of staff-authored articles in industry trade magazines, but didn’t have the time to develop articles or the know-how to place them. They looked to Scott Flood Writing to find a way that would provide the highest visibility and recognition for the firm without reducing the staff’s ability to rack up billable hours.

SOME PEOPLE JUST DON’T GET IT

June 27, 2012 by Scott Flood

Over the years, I’ve encountered many situations that were either amusing or bemusing when trying to complete projects. I’ve learned that many people don’t grasp the basics of marketing … and others seem to have missed the most basic lessons of — well, life.

For example, there are several folks who have asked me to add more information to copy while simultaneously making it shorter. Graphic designers know them as the people who want the type size larger and the type to take up less space without cutting anything.

A GHOST OF A CHANCE TO PROMOTE YOUR ORGANIZATION

April 6, 2010 by Scott Flood

Looking for a new way to promote your organization and build credibility among your audiences? Perhaps you need to find a ghost. No, I’m not suggesting you tag along with Scooby-Doo and Shaggy to a creepy island (besides, we know that the caretaker did it). Instead, consider the marketing value of ghostwritten stories.

YOU REALLY SHOULDN’T BE WRITING YOUR OWN COPY

March 25, 2010 by Scott Flood

No, I’m not questioning your ability to write. I’m suggesting that it may not make sense for you to handle your own writing projects. Why? Several reasons: