Tag Archives | ghostwriting

Ghostwriters are the savvy leader’s secret friend

As people move closer to top management’s ranks, they discover perks and benefits reflecting added responsibilities of their new positions. Examples include better retirement plans, company-backed loans, and travel opportunities. They also learn top executives accomplish more by reaching out to specialized resources. Ever read a magazine article or lengthy blog post from a corporate […]

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SOME PEOPLE JUST DON’T GET IT

Over the years, I’ve encountered many situations that were either amusing or bemusing when trying to complete projects. I’ve learned that many people don’t grasp the basics of marketing … and others seem to have missed the most basic lessons of — well, life. For example, there are several folks who have asked me to […]

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