Tag Archives | ghostwriting

Ghostwriters are the savvy leader’s secret friend

By Scott Flood on July 12, 2022 in Marketing Wisdom, Writing Advice 0

As people move closer to top management’s ranks, they discover perks and benefits reflecting added responsibilities of their new positions. Examples include better retirement plans, company-backed loans, and travel opportunities. They also learn top executives accomplish more by reaching out to specialized resources. Ever read a magazine article or lengthy blog post from a corporate […]

A ghostwriter is a savvy leader’s secret friend

By Scott Flood on August 31, 2021 in Marketing Wisdom, Anything else

If you’ve ever read a magazine article or lengthy blog post from a corporate leader and wondered how a top exec found the time to write it, you’ve discovered a little secret. Many corporate leaders (and professionals) who have plenty they want to say, but far too little time to capture those thoughts in words […]

Don’t let the wrong people share your company’s story

By Scott Flood on January 19, 2021 in Marketing Wisdom, Writing Advice

I’ve long recognized many of the companies with the best information do the worst job of presenting it. It’s clear they have the expertise, but the wrong people are responsible for sharing that knowledge. It’s not really the fault of those individuals. Each of us has specific skills and knowledge areas. But while someone in […]

Why someone else should write your copy

By Scott Flood on August 9, 2017 in Marketing Wisdom, Online Words, Writing Advice

You may be a highly skilled writer who can craft brilliant sentences. Which is why you might be surprised that I believe you probably shouldn’t write your own copy. Do I have a reason for that assertion? I do — actually several: It’s a waste of time. Well, maybe a waste of your time. Odds […]

SUCCESS STORY: GHOSTS IN FOUR STATES

By Scott Flood on December 11, 2013 in Direct Marketing, Marketing Wisdom, Publications & Enewsletters

The Olive LLP accounting firm was one of the region’s largest, and its financial institution practice was one of its strongest. But there’s always room to grow, and the practice leaders were looking for ways to raise the profile of its professionals. The practice served banks, thrifts, and credit unions in a four-state area, with […]

SOME PEOPLE JUST DON’T GET IT

By Scott Flood on June 27, 2012 in Anything else, General rants

Over the years, I’ve encountered many situations that were either amusing or bemusing when trying to complete projects. I’ve learned that many people don’t grasp the basics of marketing … and others seem to have missed the most basic lessons of — well, life. For example, there are several folks who have asked me to […]

A GHOST OF A CHANCE TO PROMOTE YOUR ORGANIZATION

By Scott Flood on April 6, 2010 in Marketing Wisdom, Publications & Enewsletters, Writing Advice

Looking for a new way to promote your organization and build credibility among your audiences? Perhaps you need to find a ghost. No, I’m not suggesting you tag along with Scooby-Doo and Shaggy to a creepy island (besides, we know that the caretaker did it). Instead, consider the marketing value of ghostwritten stories. (more…)

YOU REALLY SHOULDN’T BE WRITING YOUR OWN COPY

By Scott Flood on March 25, 2010 in Marketing Wisdom, Writing Advice

No, I’m not questioning your ability to write. I’m suggesting that it may not make sense for you to handle your own writing projects. Why? Several reasons: (more…)

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