Archive | Anything else

How complex supply chains and white papers work together

Complex supply chains and white papers are a natural combination, because a single white paper can simultaneously share key messages and advantages with several audiences. As an example, let’s say your company makes replacement gaskets for auto and truck engines. Your direct customers are parts distributors who stock products from manufacturers and sell them to […]

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Seven steps for dealing with the media

Business owners and managers who find themselves in the media spotlight often complain they’re being harassed, persecuted, or treated unfairly. However, many of them suffer that treatment because of their own actions in dealing with reporters and editors. To keep from becoming your own worst enemy, follow a few common-sense strategies. Take control. Reporting the […]

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Don’t become a PowerPoint comedian

When I mention the malady known as “death by PowerPoint,” nearly everyone nods. We’ve all been subjected to a variety of excruciating presentations that aren’t improved by the speaker’s use of that popular presentation software. I could list several examples, but the one that ticks me off the most is the goofy slide that’s stuck […]

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Small book, big wisdom

I’ve spent many years in the advertising industry, and from time to time, people ask me if there are any books about the craft of creating advertising I’ve found particularly valuable. I’ve read many, but the single most influential upon my work is a tattered 1972 paperback that still occupies a prominent place on my […]

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