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PROOFREAD TO WAY BEST THE

Here’s a handy trick for proofreading more effectively that I learned years ago from a boss: read what you’re proofing backwards. Start at the end, and read it word-for-word in the wrong direction. I’m completely serious, and it’s one of the most effective ways I’ve found — especially when I’m proofing something I wrote. That’s […]

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RESTAURANT SERVER DELIVERS DELECTABLE MARKETING LESSON

In Louisiana, they call it lagniappe. It’s a wonderful word describing those unexpected little extras we receive now and again.   At the Indianapolis B2B Marketers October panel discussion, a restaurant’s server delivered some lagniappe that doubled as an excellent lesson for marketers. Following a delicious lunch at the downtown Ruth’s Chris, the panelists engaged […]

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THE BEST MAPS ARE CONVENTIONAL

Marketers frequently place maps on websites and other communications materials to indicate the locations of businesses and events. That’s a good thing for the visual learners in the crowd. But sometimes those same marketers shoot themselves in the foot by ignoring the conventions that have become common in mapmaking. For example, professional mapmakers indicate bodies […]

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