Archive | Anything else

PROOFREAD TO WAY BEST THE

Here’s a handy trick for proofreading more effectively that I learned years ago from a boss: read what you’re proofing backwards. Start at the end, and read it word-for-word in the wrong direction. I’m completely serious, and it’s one of the most effective ways I’ve found — especially when I’m proofing something I wrote. That’s […]

Continue Reading

RESTAURANT SERVER DELIVERS DELECTABLE MARKETING LESSON

In Louisiana, they call it lagniappe. It’s a wonderful word describing those unexpected little extras we receive now and again.   At the Indianapolis B2B Marketers October panel discussion, a restaurant’s server delivered some lagniappe that doubled as an excellent lesson for marketers. Following a delicious lunch at the downtown Ruth’s Chris, the panelists engaged […]

Continue Reading