Archive | Anything else

A ghostwriter is a savvy leader’s secret friend

By Scott Flood on August 31, 2021 in Anything else, Marketing Wisdom 0

If you’ve ever read a magazine article or lengthy blog post from a corporate leader and wondered how a top exec found the time to write it, you’ve discovered a little secret. Many corporate leaders (and professionals) who have plenty they want to say, but far too little time to capture those thoughts in words […]

How complex supply chains and white papers work together

By Scott Flood on August 3, 2021 in Anything else, Marketing Wisdom 0

Complex supply chains and white papers are a natural combination, because a single white paper can simultaneously share key messages and advantages with several audiences. As an example, let’s say your company makes replacement gaskets for auto and truck engines. Your direct customers are parts distributors who stock products from manufacturers and sell them to […]

Use slow times for a marketing makeover

By Scott Flood on July 20, 2021 in Anything else, Marketing Wisdom

Looking for a good way to use those inevitable slow times in your business? Consider tidying up your website and other marketing materials, then toss the obsolete trash. Rarely do I find websites that wouldn’t benefit from a bit of housecleaning. Some are the static sites that are just the same as when they were […]

Seven steps for dealing with the media

By Scott Flood on June 9, 2020 in Anything else, Marketing Wisdom

Business owners and managers who find themselves in the media spotlight often complain they’re being harassed, persecuted, or treated unfairly. However, many of them suffer that treatment because of their own actions in dealing with reporters and editors. To keep from becoming your own worst enemy, follow a few common-sense strategies. Take control. Reporting the […]

Don’t become a PowerPoint comedian

By Scott Flood on January 28, 2020 in Anything else, Marketing Wisdom

When I mention the malady known as “death by PowerPoint,” nearly everyone nods. We’ve all been subjected to a variety of excruciating presentations that aren’t improved by the speaker’s use of that popular presentation software. I could list several examples, but the one that ticks me off the most is the goofy slide that’s stuck […]

Small book, big wisdom

By Scott Flood on May 22, 2019 in Advertising, Anything else, Marketing Wisdom

I’ve spent many years in the advertising industry, and from time to time, people ask me if there are any books about the craft of creating advertising I’ve found particularly valuable. I’ve read many, but the single most influential upon my work is a tattered 1972 paperback that still occupies a prominent place on my […]

Happy holiday’s and other goofs

By Scott Flood on November 28, 2017 in Anything else, General rants, Mistakes & Mishaps

Many people confuse the plural and possessive forms of words, and I usually cut individuals some slack when they make the wrong choice. But when the world’s largest chain of ice cream shops does it in its advertising, I can’t let it go. This promotional piece for Baskin-Robbins suggests that we “Celebrate…The Holiday’s” with a […]

Look to your customers for answers

By Scott Flood on January 25, 2017 in Anything else, General rants, Marketing Wisdom

If you’re not sure why your company isn’t performing as well as it should, the answer may be closer than you think. Your customers may have the insight you need to figure out what you’re doing well and what you need to improve. Richard Whiteley’s excellent book, The Customer-Driven Company, cites many successful companies that […]

Bookmarking death: purchasing a plot with Jesus

By Scott Flood on August 8, 2016 in Anything else, General rants

“So how many bookmarks do you need?” My blank expression led Jesus to realize that I obviously needed more information, so he continued. “We usually give you six bookmarks, but if you’d like, I can arrange to give you more.” Handing over a hefty three-ring binder, he pointed to the styles of bookmarks that were […]

THERE’S NO SUCH THING AS AN ALOT

By Scott Flood on July 27, 2016 in Anything else, General rants, Online Words

My daughter introduced me to one of her favorite webcomics, and it’s become one of mine. Allie Brosh created the delightful blog (and subsequent book) called “Hyperbole and a Half.” It’s entertaining, if not easy to describe. Let’s just say that it’s a look at the absurdity of the world through childlike eyes and impressions. […]

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