portfolio

Smarter ways to review a creative’s portfolio

portfolio

When confronted with a portfolio of samples from a writer, designer, or web wizard, intelligent businesspeople typically become less than savvy. Losing sight of the fact that they’re about to make a critical business decision, they scan the contents, nod their approval, then point to an example or two and say, “I really like this … Read more

CHOOSING CREATIVE SERVICE PROVIDERS, STEP 5: HOW TO REVIEW A PORTFOLIO

This is another in a seven-post series on how to choose the right creative service provider (writer, designer, photographer, etc.) for your business or organization. This advice is based on what I’ve seen companies do the wrong way over the years. Hope you enjoy and find it useful! Very few clients review a provider’s sample … Read more