When companies decide to hold some kind of prize giveaway, whether it’s a simple drawing, some kind of contest, or an all-out sweepstakes (and yes, there are legal differences between all three), one of the first decisions is what will be given away.
Typically, the big question is whether to give a single glorious prize, or multiple smaller prizes. There’s no single answer, but a key consideration is your objective in holding the giveaway.