split test

NOT SURE WHAT TO OFFER? DO A SPLIT TEST

In the old days, before marketers began to mistake technology for knowledge and sophistication, most companies relied on a variety of tried-and-true tactics to make the most of their marketing budgets. One of the most effective tools they used was called the split test.

Essentially, what they would do is make two different offers to two identical groups. Suppose they had a mailing list with 50,000 names. They would take 1000 names from that list, divide them into two groups, and send them offers that differed in content or approach.

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