Tag Archives | train

Build confidence through demonstrations

Sales demonstrations may sound like a relic from the days when drummers peddled their wares from door to door, but the technique is as powerful as ever at convincing prospects of the value within what you offer. Back when the APL container ship line was trying to convince shippers of the many advantages of double-stack […]

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I was working in an ad agency that landed a plum client: a Fortune 500 company’s new air-cargo startup.  It was a great opportunity, because it was a high-visibility business that literally needed everything from the ground up — every brochure, every sign, every name badge, you name it. It also needed something that was […]

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