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COWERING CAN COST YOU BUSINESS

Sometimes, businesses have to deliver bad news to customers. That’s a fact of life, but it’s rarely easy to do. In most cases, the best way to do it is just that — do it, get it done, and move on. If the business relationship is solid, it will withstand one instance of bad news.

Not long ago, a service provider with whom I’ve worked for well over a decade decided that it was just too tough to share some bad news. As a result, they damaged their working relationship with me, and I’m willing to wager they’ve done the same with other clients.

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