20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter — now available instantly on Kindle!

white paper readers

White paper readers tend to be skimmers

white papers enhance decision-making

White paper readers rarely take the time to carefully read every word of a white paper, even though that’s what the authors of white papers wish they would do. It isn’t that white paper readers don’t care about the information that can be found in the papers. Instead, it’s about the reality that everyone is … Read more