If you think you should write your own white paper, you may assume that you — or someone on your team — is the perfect writer for that white paper. That’s actually a bad assumption. In fact, you or your team member may know your product, service, or subject so well that you’ll actually be … Read more
Should you write your white papers? While it’s tempting to assign the responsibility of creating white papers to the members of your staff who know the information the papers will cover, that’s not always the best solution. Write your white papers and you may have challenges communicating Even if your team members are skilled writers, … Read more
White papers and conferences are a natural combination. If you’re looking for an excellent way to promote your company, an informative white paper can form the basis for a presentation at an industry conference. White papers and conferences build interest The people who run conferences are in a constant search for timely topics that will … Read more
Creating white papers may be one of the most effective ways to convince people that you’re the right choice, if your company offers a product or service that’s complicated, innovative, or significantly different from what your competitors provide, or if it involves a lengthy decision-making process. White papers inform decision-making Put simply, if the people … Read more