If your company wants to get more leads, working with a white paper writer in Indiana may be an excellent strategy. Creating and offering white papers is a common lead-generation approach for companies in many industries in Indiana and elsewhere. While some companies try to write white papers using internal staff, there are many advantages … Read more
White paper readers rarely take the time to carefully read every word of a white paper, even though that’s what the authors of white papers wish they would do. It isn’t that white paper readers don’t care about the information that can be found in the papers. Instead, it’s about the reality that everyone is … Read more
Mentioning competitors in your white paper Your white paper may serve any number of purposes, from explaining a new technology, to presenting the advantages of a particular strategy, to educating your stakeholders about an issue that should be important to them. Often, however, the purpose of the white paper is to contrast the products or … Read more
You can communicate too much You and your team have worked for several weeks to develop your white paper detailing the improvements to your product line. When you turned it over to your graphic designer, she reported that your white paper would be at least 24 pages long — and probably even longer than that. … Read more
While it’s tempting to assign the responsibility to write white papers to the members of your staff who know the information the papers will cover, that’s not always the best solution. They may not know how to write white papers Even if your team members are skilled writers, they may not be able to articulate … Read more
Complex supply chains and white papers work well together because they can help you effectively deliver your messages to multiple audiences. Complex supply chains and white papers used together Suppose your company manufactures replacement gaskets for auto, truck, and industrial engines. You don’t sell directly to the service technicians who install the gaskets when engines … Read more
There are many advantages to asking a professional white paper writer to handle your white paper project. A professional white paper writer has more time Even if you’re an excellent writer, if you don’t write regularly, it’s probably going to take you more time than you realize to develop your white paper. And what’s going … Read more
White papers are documents that explore complex issues to educate audiences. In a marketing or policymaking context, a white paper provides enough facts and arguments to convince people that your product, service, or strategy offers the best solution for the situation, educating them about the issue and making a case for your position or advice. … Read more
While it’s tempting to assign the responsibility to write white papers to the members of your staff who know the information the papers will cover, that’s not always the best solution. Challenges communicating Even if your team members are skilled writers, they may not be able to articulate the key messages in the most coherent, … Read more
If you think you should write your own white paper, you may assume that you — or someone on your team — is the perfect writer for that white paper. That’s actually a bad assumption. In fact, you or your team member may know your product, service, or subject so well that you’ll actually be … Read more